Keep the listing.
Keep the client.
Get the property sold.
Mandate about to expire
Seller losing faith, about to go elsewhere
90+ days on market
Price drops and no committed buyers
Commission delayed
Waiting months for transfer before you get paid
Losing the client
Seller blames the agent when the listing fails
Estate agents work hard to win mandates, build trust and keep sellers confident.
But when a property sits too long, even a strong seller relationship can come under pressure.
Auction Central gives agents a professional second route to market — a focused three-week auction campaign designed to create urgency, attract qualified buyers and deliver a clear result.
- You keep the relationship.
- We run the auction.
- The seller gets momentum.
Who We Work With
Auction is not only for distressed or difficult properties. Many of our partner agents are successful, established professionals who recognise when a defined auction campaign can create urgency, attract serious buyers and produce a stronger result.
The stale mandate holder
The property has been listed for 60, 90 or 120 days. Buyers are viewing and enquiring, but not committing. Auction creates a deadline, competitive pressure and a structured route to a result.
The Commercial & Specialist Property Agent
Industrial, retail, office, vacant land and specialist assets often need more than portal exposure. Auction Central targets qualified buyers, drives registrations and creates competitive bidding..
The Agent Who Wants to Keep the Client
Auction Central does not replace the agent relationship. You introduce the opportunity, we run the auction campaign, and you remain part of the transaction.
From introduction to payment
in 3 weeks.
You introduce the property. We manage the auction process from there, while keeping your role and seller relationship protected. Here is the sequence from first contact to accepted offer and referral payment.
Step 1
You introduce the property
Send us the property details. We assess the opportunity and come back to you within 24 hours with a clear recommendation on whether auction is the right strategy, how the property should be positioned, and what reserve range may be appropriate.Step 2
We meet the seller
Auction Central engages with the seller to explain the auction process, discuss reserve strategy and secure the auction mandate. For the duration of the campaign, the seller signs a separate auction mandate with Auction Central authorising us to proceed. Your seller relationship remains protected.Step 3
We run the 3-week campaign
We manage the full auction campaign, including digital marketing, property portals, marketing boards, photography, buyer enquiries, bidder registration, and direct exposure to our database of 940+ active registered bidders. Viewings are handled by our team.Step 4
Auction day
Registered buyers compete through a transparent auction process. Every bid is visible, the reserve is protected, and the seller receives a clear market-driven result from qualified buyers who are ready to act.Step 5
You get paid
Once the offer is accepted, your referral commission becomes payable in line with the agreed referral arrangement. Auction offers are structured without standard private-treaty suspensive conditions, helping agents avoid long bond-approval delays and giving the seller a faster, clearer route to a result.More Than a Referral Fee
A Full Business Advantage
Most agents assume an auction partnership means handing over a listing and stepping aside. With Auction Central, the opposite is true. Your agency remains visible, your seller relationship stays protected, and the campaign can create additional buyer and seller opportunities for your business.
Full Co-Branding Throughout the Campaign
Every major piece of marketing we produce — including signage, social media ads, website listings, digital campaigns and buyer communications is co-branded with your agency alongside Auction Central.
Your name stays on the property throughout the campaign. Your seller sees it. Buyers see it. The market sees it.
Post-Auction Buyer Leads Are Handed Back to You
An auction attracts multiple registered and qualified buyers, but only one can be the successful bidder. Every suitable buyer enquiry or unsuccessful registered bidder connected to the property is handed back to you as a warm lead. These are active buyers already in the market, already engaging with property, and already prepared to take action.
We Refer Suitable Sellers Back to Partner Agents
Sometimes sellers contact Auction Central directly with properties that are not suitable for auction. When that happens, we refer those sellers to trusted agents within our partner network. If you are a partner agent in the relevant area or property category, those opportunities can come back to you. The relationship works both ways — you can introduce properties to us, and we can help generate business for you.
Real Numbers on a R 5 Million Property
Auction commission is paid by the buyer on top of the sale price. Your referral commission is paid from Auction Central’s commission — not from the seller’s pocket.
This means your seller still receives the accepted sale price, while you earn a referral commission for introducing the property.
Example: R 5 Million Auction Sale
Commission Breakdown
Sale price achieved at auction: R 5 000 000 Auction commission paid by buyer: 10% Total auction commission: R 500 000
Option 1: Standard Referral Partner 30%
Marketing fee deducted from commission: R 20 000 excl. VAT Commission pool after marketing deduction: R 480 000 Your referral commission: 30% Your estimated earning: R 144 000
Option 2: Shared Marketing Partner 40%
Marketing contribution covered upfront by the agent Commission pool: R 500 000 Your referral commission: 40% Your estimated earning: R 200 000
Two Ways to Partner
- Choose the standard 30% referral option if you want to introduce the property and let Auction Central carry the campaign cost.
- Choose the 40% shared marketing option if you want to participate in the campaign investment and increase your earning potential.
- Either way, your seller does not pay the auction commission. The buyer pays it on top of the sale price.
| Example: R 5 Million Auction Sale | Standard Referral Partner | Shared Marketing Partner |
| Sale price achieved | R 5 000 000 | R 5 000 000 |
| Auction commission paid by buyer | R 500 000 | R 500 000 |
| Marketing fee | R 20 000 deducted | Covered upfront |
| Commission pool | R 480 000 | R 500 000 |
| Your referral percentage | 30% | 40% |
| Your estimated earning | R 144 000 | R 200 000 |
What agents say
What agents ask us first
Do I need to give up my mandate?
What happens if the property doesn't sell?
If you choose the 40% shared marketing option, you contribute your agreed share of the marketing cost upfront. This gives you a higher referral percentage because you are sharing the campaign investment with us.
How quickly does the seller get an outcome?
What types of property do you auction?
Is auction commission paid by the seller?
Are you a compliant auction house?
