Sell in 3 weeks
At the Highest Price the Market Will Pay
No more inconvenient viewings. No more show houses. No more dropping the price. No more wondering when an offer will come. One date. One outcome. Real buyers in the room.
Months on the market
Waiting for an offer that never comes
Price reductions
Dropping the price every few weeks
Show houses every weekend
Disrupting your life with no certainty
Waiting for transfer
Paid months after the deal is done
Sellers who get the best results at auction
Auction isn’t a last resort. It’s the smartest strategy for achieving a real market price, fast.
Listed and going nowhere
On the market 60, 90, 120 days. Viewings are slow, offers come in below expectation. Auction creates the deadline that converts interest into action — and price competition into your favour.
You need a fixed outcome
Estate administration, divorce settlement, emigration, bond payment due. You need certainty — a date and a confirmed result, not a "maybe" hanging over you for months.
Commercial or specialist property
Industrial units, retail centres, vacant land, office parks. The right buyers for specialist stock don't browse portals — they register as bidders and compete on the day.
Why your property isn't selling and what changes.
The traditional model rewards patience. If you have a deadline, a specialist property, or a seller who’s been waiting long enough — auction is your answer.
| The factor | Traditional listing | Auction Central |
| Time to sell | No fixed sale date. A property can sit on the market for months waiting for the right buyer. | 3 weeks from mandate to auction day, with a clear campaign timeline. |
| Buyer competition | Buyers act individually, usually one offer at a time, with limited urgency to commit. | Multiple registered buyers compete live, creating urgency and price tension. |
| Price outcome | Often depends on one buyer, one offer and back-and-forth negotiation. | Competitive bidding pushes buyers to pay the highest price they are willing to pay for the property. |
| Commission | 5–8% is usually deducted from your sale proceeds. | 0% commission charged to the seller. |
| When you get paid | Payment only happens once finance is approved, conditions are met and transfer is completed, which can take months. | No suspensive conditions. Transfer starts immediately after auction, with payment on registration of transfer. |
| Certainty | There is no clear timeframe for when an offer will come in, or whether it will proceed successfully. | A set auction date and time gives sellers a clear deadline for buyer action and a defined sale process. |
Recently sold at auction Real properties.
Real prices. Across residential, commercial, and industrial — we sell what others can’t.
R 1.75 Billion
Total sold at auction
From first call to sold, in 3 weeks.
You stay in control of the reserve. We manage the full campaign — from property assessment, photography and marketing to bidder registration, auction day and final paperwork.
Day 1 – 2
Free property assessment
We meet at the property, assess the market and provide an honest recommendation on reserve price, auction timing and campaign strategy. No obligation. No admin.Days 3 – 5
Mandate and campaign preparation
Your property is promoted across social media, Google, property portals, Auction Central’s website and our 87 000+ active buyer database — typically generating over 100 000 social media views, 60 000–70 000 Google views, and 3 500–7 000 website listing views per property.Days 6 – 20
The Auction Campaign
Your property is marketed through full digital advertising, property portals, Auction Central’s buyer database of 87 000+ active buyers, broker networks and on-site marketing boards. Our team manages buyer enquiries, registrations and viewings.Day 21
Auction day
Registered buyers compete through a transparent auction process. Every bid is visible, your reserve is protected, and buyer competition determines the final auction price.Same day
Sold. Unconditionally.
When the hammer falls and the reserve is met, the sale is unconditional. No suspensive conditions. Deposit paid. Transfer begins. You know your outcome on the day.You Pay nothing.
With Auction Central, there are no seller marketing fees and 0% commission charged to the seller. The buyer pays the auction commission — so it is not deducted from what you receive.
| R 5M property | Traditional agent | Auction Central |
| Sale price | R 5 000 000 | R 5 000 000 |
| Agents commission | − R 460 000 | R 0 |
| Seller Marketing Fees | Varies | R 0 |
| You walk away with | R 4 540 000 | R 5 000 000 |
No cost to list
There is no cost to list your property with us. We cover the full marketing fee. You pay nothing to get started.
You set the reserve
We assess the property, you choose your minimum. If bidding doesn't reach your reserve, the property doesn't sell. You owe us nothing.
No suspensive conditions
Deposit collected on the fall of the hammer. The buyer has 30 days to settle in cash or guarantees. Not subject to bonds or any other conditions.
From sellers who've been through it
What sellers ask us first
What if the property doesn't reach my reserve?
Is auction only for distressed or bank-repossessed properties?
Who pays the auction commission?
How is the reserve price set?
What types of property do you sell?
